Digital marketing and advertising – The new way of reaching your customers
October 21st, 2019
There are many speculations about PPC as it is a very recent trend and still needs time to percolate among common people. Until 2019, PPC marketing was in its budding stage but in 2020 it has a lot of potentials to grow.
If you ask what is PPC or Pay-Per-Click, in simple words it is an advertising model published digitally. This has a similar effect on the audience a like the conventional marketing tools. The only difference is that it can be viewed virtually. In this method, an advertiser pays to the publisher every time a viewer clicks the online ad. The result of this advertising tool is outstanding as every click is recorded in real-time. Digital marketing presents it as an affordable way to achieve a positive result. Lead generation rate through PPC is comparatively high than any other marketing tools, hence is conclusively adopted by many companies. There are several affirmative changes expected in online ads in 2020.
PPC automation is a derivative of AI or Artificial Intelligence, Machine Learning and Advanced Technology. Combined, these help in optimizing the Search Engine Marketing or SEM. Automation has drastically supported PPC ad campaigns after being instituted. Standing in 2020, it can be rightly said that PPC automation is a trend that is widely accepted in the marketing world.
The process is also called as data intelligence and more number of companies are embracing it to stay active in the year 2020. The greatest achievement of the automatic process is that it attracts a high amount of targeted audiences.
In terms of account management, PPC has been profiting. As the owner pays a small amount for publishing an ad, it is not heavy on pocket. A good investment in PPC ads will generate revenue and customers as well but all it requires is a strategic approach. Budget depends on various factors that pushed the ad to show on top. For instance, the budget is decided over the company’s aim, target audience, time span, locations selected etc. Hence, you are always in control of the budget that you are willing to invest. Accordingly, you will be receiving real-time leads on a daily or weekly basis as per selection. Through this system, you will be saving time, energy and manpower largely.
If you talk about where to specifically post your ad to gain visibility, the line is blurred, as it is a conglomeration of cross-platforms. Utilisation of multiple platforms is a necessity rather than an option for the complete success of ad campaigns, therefore is agreed on widely.
For instance, when you display your products over an ecommerce site, you should be taking the help of various social media platforms to advertise and affirm your presence in the virtual world. Then again, your e-store should also come up on Google search results to attract customers. See! They are all blurring out, one over another.
Significant growth can only be achieved through exposure to different channels. If not, a greater aspect of the business proposition is lost in the way. While working with the PPC strategy everything needs to be seen as a combined factor and not dissimilar. Companies that have incorporated PPC ads in their marketing tactics work parallel with PLAs, active remarketing and targeting potential customers. PPC ads need a lot of research to get the real essence and understanding. It is still under development, but in 2020, marketeers will be utilizing more of it to gain sizeable success. There is a wave that PPC ad campaigns will surpass traditional marketing processes.
PPC has evidently lightened the work of segmenting the audience into different categories. This process into action also means the audience is viewing which they want to see eliminating any irrelevant products. Viewers are watching certain products at a specific time with PPC marketing utilization. The selection procedure is pretty neat – it is done through a colloquial idea called web cache. Upon scrutinizing the audience activity on your website, you give them what they need to check out rather than offering a bucket of items. A record shows what exactly the viewers are doing, for instance visiting URLs, watching YouTube videos and navigating through the entire website. Segmentation is also possible via demographic division, geography and interests.
When you work with PPC ad campaigns, you are in sole control of everything which includes selecting the group of people who should be checking your website. On the other hand, viewers are watching what they want to see. The relevance is quite convincing and hence has a better possibility to work well. It is projected that there is going to be a huge market for PPC campaigns for audience segmentation in the year 2020. Options are also going to increase with more personalization properties.
Keyboards are a thing of past and advanced technologies have given rise to accurate voice search. You are expected to say, ‘ok google’, or ‘hey Siri’ and search through the unending. The same feature supports a lot in optimizing PPC ad campaigns. The difference between keyboard search and voice search is that the later includes more number of words that are spoken together. The range of words is expected to be 5 to 6 as it forms a query.
In the year 2020, there is a huge opportunity for voice search in PPC campaigns as more people are opting for voice search technology for its convenience and ease of access. The work is on to remove negative keywords like ‘ok google’ or ‘Alexa’ and impose direct interaction containing the query.
Visual search is the use of images in place of words. Presently, Pinterest acquires the centre stage but the feature is rolling out to other segments as well. In this process, when an image is put up for searching, similar hyperlinked images come up as search results.
In respective of PPC ad campaign, the AI has to first pick out specific features of the image and then search for a similar result. 2020 is going to see enhanced development in this area that will leave no room for error.
These were some of the PPC ad trends that will take a flight in the year 2020. Now, all we are left to do is wait and watch the development in the proposed area.